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Capacity-Building Program in Education for Sustainable Development (ESD) and Global Citizenship Education (GCED) – District Rajanpur, Pakistan

Subject: Proposal for Capacity-Building Program in Education for Sustainable Development (ESD) and Global Citizenship Education (GCED) – District Rajanpur, Pakistan

To: UNESCO Procurement Team
Email: procurement.isb@unesco.org
Date: [Current Date]

Ref: Expression of Interest – ESD/GCED Capacity-Building Program, Pakistan

Dear Sir/Madam,

The Human Assistance for Development Initiative (HADI) presents this comprehensive proposal in response to UNESCO’s call for a capacity-building program in Pakistan focused on Education for Sustainable Development (ESD) and Global Citizenship Education (GCED). With over five decades of grassroots experience in education, community development, and sustainable social transformation in South Punjab, HADI is ideally positioned to implement this vital initiative in the underserved district of Rajanpur. Our organization, registered in 1972, has a proven track record of delivering high-impact, community-embedded educational programs, including the ongoing operation of Beacon Schools in partnership with the Punjab Education Foundation (PEF) and scholarship programs for vulnerable children. We hereby propose a detailed, culturally responsive, and pedagogically robust project aimed at enhancing the capacities of 130 primary and middle school teachers and headteachers across Rajanpur’s tehsils, including Jampur, with a strong emphasis on activity-based learning, TVET and green skills orientation, and the meaningful integration of tangible and intangible cultural heritage and indigenous knowledge systems.

1. Introduction and Organizational Profile

Human Assistance for Development Initiative (HADI) is a legacy non-governmental organization that has served as a pillar of sustainable community development in Pakistan since its inception in 1972. Rooted in the principles of social justice, empowerment, and resilience, HADI’s integrated portfolio spans the sectors of education, health, livelihoods, environmental stewardship, and social protection. Our work in the education sector is particularly profound, characterized by a deep commitment to improving access, quality, and relevance of learning, especially for marginalized communities in remote regions. In Rajanpur district, HADI has established a significant operational presence and earned the trust of local communities, educational authorities, and traditional knowledge holders. This existing infrastructure and social capital position us uniquely to roll out a transformative capacity-building program that aligns perfectly with UNESCO’s objectives for ESD and GCED. We understand that true education for sustainable development must be locally grounded yet globally informed, which is why our approach consistently weaves together modern pedagogical techniques with the rich tapestry of local cultural heritage and indigenous wisdom.

2. Understanding of the Challenge and Proposed Solution

The educational landscape in Rajanpur district, like many remote regions of South Punjab, faces multifaceted challenges. Teachers often rely on rote-learning methods, with limited exposure to interactive, student-centered pedagogies. There is a significant gap in integrating education with the pressing realities of sustainable development, climate change, and global citizenship. Furthermore, the disconnect between formal education and the community’s rich cultural heritage and indigenous knowledge systems represents a lost opportunity for creating relevant, engaging, and empowering learning experiences. This project, therefore, addresses a critical need by moving beyond conventional teacher training. Our proposed solution is a holistic capacity-building ecosystem designed to transform 130 educators into agents of change. We will equip them not only with advanced pedagogical skills in activity-based learning but also with the tools to embed TVET and green skills orientations into the curriculum, fostering early awareness of sustainable livelihoods. Concurrently, we will design and implement targeted youth awareness activities to create a supportive environment for these new teaching methodologies. The cross-cutting and innovative core of our program lies in its deliberate and respectful integration of Rajanpur’s tangible heritage (such as historical sites and traditional crafts) and intangible heritage (including folklore, oral histories, and indigenous ecological knowledge) into the ESD and GCED framework, making sustainability and global citizenship directly relevant to students’ lives and identities.

3. Project Objectives and Expected Outcomes

The overarching goal of this project is to build a resilient and transformative educational foundation in Rajanpur by empowering teachers with the competencies to deliver high-quality ESD and GCED. This goal will be realized through three specific objectives. First, to enhance the pedagogical and thematic mastery of 130 teachers and headteachers in ESD and GCED through a certified training program focusing on interactive, activity-based learning methodologies and the development of contextualized teaching-learning materials. Second, to orient educators and students towards Technical and Vocational Education and Training (TVET) pathways and green skills, linking education with future economic opportunities and environmental stewardship. Third, to strengthen the connection between school-based learning and community knowledge by systematically integrating aspects of local cultural heritage and indigenous practices into lesson plans and school activities, thereby promoting cultural pride and continuity. The expected outcomes include a cadre of trained educators confidently using participatory methods; the availability of locally relevant ESD/GCED resource kits; increased student interest in sustainability and global issues; the initiation of school-based green projects or skills clubs; and the development of a replicable model for heritage-based education that can be documented and shared.


4. Methodology and Implementation Strategy

Our methodology is built on the principles of participatory engagement, contextual relevance, and sustainable impact. The implementation strategy is divided into four synergistic phases, ensuring a comprehensive approach from preparation to legacy-building. The first phase, Preparatory and Contextual Mapping, involves a detailed situational analysis in partnership with the District Education Office. We will conduct focus group discussions with teachers, headteachers, parents, and local knowledge keepers to map tangible and intangible cultural heritage assets specific to Rajanpur and Jampur. This collaborative mapping will directly inform the curriculum development. The second phase, Curriculum and Resource Development, will see our education specialists, in consultation with UNESCO-nominated experts and local elders, craft a modular training manual. This manual will seamlessly blend core ESD/GCED concepts with practical activity-based learning modules and specific local heritage elements, such as integrating indigenous water conservation knowledge into environmental science or using local folklore to teach ethics and citizenship. We will also develop a corresponding kit of low-cost teaching aids.

The third and core phase is the Capacity Building Delivery. We will execute a cascading training model. An intensive Training of Trainers (ToT) workshop will be held for 20 master trainers selected from among headteachers and senior teachers. These master trainers will then co-facilitate, with HADI experts, a series of five-day residential workshops for the remaining 110 teachers, ensuring peer learning and local ownership. The training will be highly experiential, with micro-teaching sessions, lesson planning workshops using the new manuals, and field visits to heritage sites. Parallel to this, the Youth Engagement and Community Outreach phase will be activated. Trained teachers will initiate "ESD Youth Clubs" in their schools, guiding students in projects like heritage documentation, school gardening, or clean-up campaigns. We will also organize community dialogue sessions where students present their learning, bridging the school-community gap and fostering intergenerational knowledge transfer.

5. Detailed Work Plan (Overview)

The proposed project timeline spans eight months, from April to November 2026. Month 1 will be dedicated to inception, stakeholder meetings, and baseline data collection. Months 2 and 3 will focus on the co-development and finalization of training manuals and resource kits. The master ToT will be conducted in Month 3, followed by the rollout of the main teacher training workshops across Rajanpur's tehsils in Months 4 and 5. Month 6 will focus on school-based mentoring, where our master trainers and field staff observe and support teachers in applying their new skills. The youth awareness activities and community dialogues will peak during Months 6 and 7. Month 8 will be reserved for final monitoring, impact assessment, end-line surveys, compilation of success stories, and the preparation of a final project report and a scalable model document for wider dissemination.

6. Monitoring, Evaluation, and Learning (MEL) Framework

HADI is committed to robust accountability and learning. Our MEL framework is designed to track outputs, outcomes, and qualitative changes. We will employ a mixed-methods approach, starting with a comprehensive baseline survey of teachers' knowledge and practices. Output monitoring will track training attendance, resource distribution, and youth club formation through structured checklists. Outcome evaluation will use pre- and post-training tests, classroom observation tools to assess pedagogical shifts, and focus group discussions with students to gauge changes in awareness and engagement. A key indicator will be the number of lesson plans developed by teachers that explicitly integrate ESD, GCED, and local heritage. All data will be managed through a dedicated project dashboard, allowing for real-time tracking. Quarterly review meetings with stakeholders, including UNESCO representatives, will ensure adaptive management, where challenges are addressed promptly, and successful strategies are amplified. The final evaluation will synthesize quantitative and qualitative evidence to measure impact against the stated objectives and document lessons learned.

7. Budget Overview and Justification

HADI proposes a detailed, transparent, and cost-effective budget aligned with the project's scope. The major cost components are structured to ensure quality and sustainability. Personnel Costs will cover the project team, including a full-time Project Manager, Education Specialists, Master Trainers, and field coordinators, all with extensive experience in teacher training and community mobilization. Training and Workshop Costs will encompass logistics for residential workshops, including venue hire, materials, subsistence for participants from remote areas, and honoraria for expert facilitators and local knowledge holders. Resource Development Costs are allocated for the research, design, printing, and distribution of the training manuals, teacher guides, and student activity kits. Youth Engagement Costs will support the ESD Youth Club activities, community event organization, and small grants for student-led micro-projects. Monitoring, Evaluation, and Reporting Costs are dedicated to baseline/end-line surveys, data analysis, and documentation. Administrative and Operational Costs cover office support, communication, and local travel for field staff. Every budget line is justified by a clear narrative explaining its necessity for achieving project outcomes, ensuring value for money and fiscal responsibility.

8. Sustainability and Exit Strategy

The project is designed to create lasting change beyond the funding period. Sustainability will be anchored in institutional ownership by formally handing over the training manuals and model to the District Education Authority (DEA) for integration into their continuous professional development programs. Capacity retention is ensured through the creation of a local pool of 20 master trainers who can continue to train new teachers. Resource availability will be maintained as all developed teaching kits and guides will remain the property of the participating schools. Community embeddedness, fostered through the youth clubs and dialogue sessions, will create ongoing demand for ESD/GCED education from parents and local leaders. HADI’s permanent presence in Rajanpur guarantees long-term technical backstopping and advocacy for the model. Our exit strategy involves a phased handover starting from Month 6, culminating in a formal agreement with the DEA and a public showcasing of project achievements to secure commitment from local government for ongoing support.

9. Conclusion

Human Assistance for Development Initiative (HADI) brings an unmatched blend of historical commitment, local expertise, and pedagogical innovation to this critical UNESCO initiative. Our deep roots in Rajanpur, combined with a proven track record in education and cultural preservation, make us the ideal partner to deliver a capacity-building program that is not only about training teachers but about transforming the educational ethos of an entire district. We are confident that our proposed project will catalyze a sustainable shift towards education that empowers the youth of Rajanpur as informed, skilled, and proud global citizens, deeply connected to their heritage and actively engaged in building a sustainable future. We thank UNESCO for this opportunity and are eager to collaborate in making this vision a reality.

Respectfully submitted,

Syed Abu Barza Muhammad Ali Naqvi
Chief Executive Officer
Human Assistance for Development Initiative (HADI)
ceo@hadi.asia
Phone: +92 300 6105747 / +92 312 666 7585

Attachments:

  1. Detailed Logical Framework and Work Plan

  2. Organizational Profile and CVs of Key Staff

  3. HADI Registration Certificates

  4. Budget Detail in Required Format

  5. Letters of Support from District Education Office, Rajanpur (to be obtained upon request)





Subject: Proposal for Implementation of Capacity-Building Program in Education for Sustainable Development (ESD) and Global Citizenship Education (GCED) – District Rajanpur, South Punjab, Pakistan

To: UNESCO Procurement Team, UNESCO Islamabad
Email: procurement.isb@unesco.org

Date: [Date of Submission]

Ref: Proposal in Response to Solicitation [Insert Reference Number if available] for ESD/GCED Capacity-Building in Pakistan

Attachments:

  1. Executive Summary

  2. Detailed Proposal

  3. Logical Framework and Gantt Chart

  4. Detailed Budget with Justification

  5. Organizational Profile and CVs of Key Personnel

  6. HADI Registration & Audited Financial Statements (FY 2024-25)

  7. Letters of Commitment/Support (District Education Office, Rajanpur; Local Heritage Council; Academia Partner)

  8. Annex A: Sample Lesson Plan – Integrating Seraiki Folklore with GCED

  9. Annex B: Draft Structure for the ‘Rajanpur Heritage-ESD Integration Guidebook’


Attachment 1: Executive Summary

The Human Assistance for Development Initiative (HADI) proposes an innovative, context-driven, and sustainable capacity-building program to advance Education for Sustainable Development (ESD) and Global Citizenship Education (GCED) in the underserved district of Rajanpur, Pakistan. Aligned directly with UNESCO’s global prioritiesSDG Target 4.7, and the vision of the “Futures of Education” report, this project will transform 130 primary and middle school teachers and headteachers into empowered facilitators of change.

Our unique proposal leverages HADI’s 53-year legacy of community-embedded work and existing educational infrastructure, including our Beacon Schools, which will serve as living laboratories. The core innovation lies in our systematic methodology for integrating Rajanpur’s tangible and intangible cultural heritage—from the historical Rohri Fort to Seraiki poetry on environmental stewardship—into a modern ESD/GCED curriculum. This ensures learning is relevant, fosters cultural pride, and strengthens the link between indigenous knowledge and contemporary global challenges.

The project employs a cascading “Train-the-Trainer” model, utilizing participatory pedagogies like Participatory Action Research (PAR) and Inquiry-Based Learning (IBL). It moves beyond awareness to action by incorporating TVET and green skills orientation, culminating in a district-wide “Green Innovators’ Fair” for students. A robust Monitoring, Evaluation, and Learning (MEL) framework, co-developed with an academic partner, will track progress against UNESCO-aligned indicators and ensure adaptive management.

Supported by formal partnerships with the District Education Office and local cultural custodians, and bolstered by HADI’s significant in-kind contribution, this project is designed for institutional sustainability and scalability. We offer UNESCO a proven local partner ready to deliver a replicable model for heritage-based ESD that can inform practice across Pakistan and beyond.

Total Funding Request: [Insert Total Amount]
HADI In-Kind Contribution: [Insert Amount/Value]
Project Duration: 8 Months (April – November 2026)


Enhanced Sections for the Main Proposal Draft

Insert the following enhanced paragraphs into the respective sections of the main draft provided earlier.

3. Project Objectives and Expected Outcomes (Enhanced)
This project is strategically designed to serve as a localized implementation vehicle for UNESCO's global mandate. Our first objective is to enhance the pedagogical mastery of 130 educators through a certified training program grounded in Participatory Action Research (PAR) and Reflective Practice cycles, ensuring they can co-create knowledge with students. The second objective focuses on creating clear pathways to sustainability by embedding TVET and green skills orientation into the curriculum, directly linking education to decent work (SDG 8) and climate action (SDG 13). This will be realized through practical modules on sustainable agriculture and water management, leveraging indigenous practices. The third and defining objective is to operationalize the integration of cultural heritage by developing and piloting a set of 20 context-specific lesson plans that use local heritage as a primary teaching resource for ESD/GCED concepts. Key outcomes will include a cadre of 20 certified Master Trainers within the District Education system, a documented increase in student engagement and cultural pride measured through pre/post surveys, and the tangible output of a ‘Rajanpur Heritage-ESD Integration Guidebook’ for nationwide dissemination.

4. Methodology and Implementation Strategy – Specific Additions
4.1 Pedagogical Approach: Our training curriculum will be based on Inquiry-Based Learning (IBL) and Experiential Learning models. Each module will follow a "Learn-Design-Implement-Reflect" cycle, where teachers first experience a method as learners, design a lesson plan applying it to their subject, implement it in their classroom under mentorship, and reflect on the outcomes in peer circles.
4.2 Concrete Heritage Integration Activities:

  • Module Example – Mathematics & Tangible Heritage: Teachers will use the architectural geometry of the Rohri Fort (located in Rajanpur) to create lesson plans on angles, measurement, and scale, while discussing the historical resource management of its inhabitants.

  • Module Example – Language Arts & Intangible Heritage: In collaboration with local poets (Likhari), we will document Seraiki folktales addressing justice and community harmony. Teachers will use these to teach narrative structures, ethical reasoning, and GCED values, creating bilingual storybooks.

  • Module Example – Environmental Science & Indigenous Knowledge: Together with elders from the local Kissan Council, we will develop a field-based module on traditional soil conservation and water-efficient cropping patterns of the Indus Basin, comparing them with modern climate-smart agriculture techniques.
    4.3 Digital Extension (Low-Tech Solution): Recognizing connectivity challenges, we will establish a “Digital Sandbox”—a curated collection of training videos, audio lessons from local knowledge holders, and digital lesson plans distributed via USB drives to all participating schools, enabling offline access and continuity.

6. Monitoring, Evaluation, and Learning (MEL) Framework – Enhanced
Our MEL framework is built on UNESCO’s own indicators for ESD and GCED, ensuring global alignment and local relevance.

  • Baseline/Endline: A comprehensive baseline will measure teachers' knowledge, attitudes, and practices (KAP) regarding ESD/GCED and heritage integration. This will be repeated at endline.

  • Key Performance Indicators (KPIs):

    • Output: 100% of trained teachers produce at least two heritage-integrated lesson plans.

    • Outcome: 80% of observed classrooms show a marked shift from rote to interactive, activity-based methods.

    • Impact: 70% of students in target schools show improved scores on a tailored attitude survey measuring empathy, environmental consciousness, and cultural awareness.

  • Learning and Adaptation: We will institute bi-monthly Learning Review Workshops with project staff and master trainers to analyze monitoring data and adapt training support in real-time. A formal Mid-Term Review will involve UNESCO and the District Education Office to assess progress and strategize for the subsequent phase.

  • Long-Term Tracking: HADI commits to conducting a follow-up survey six months post-project (using its own resources) to assess the retention of skills and institutional adoption, with findings shared with UNESCO.

7. Budget Overview and Justification – Critical Addition
HADI demonstrates its commitment to co-ownership and sustainability by contributing significant in-kind resources valued at PKR [Insert Amount]. This contribution includes:

  • The dedicated time of our existing Education Program Manager and field staff.

  • Use of HADI’s Beacon School facilities in Jampur for training workshops.

  • Logistics and community mobilization support through our established network of 200+ Community Volunteers in Rajanpur.
    This in-kind contribution is clearly demarcated in the detailed budget spreadsheet, reducing the overall cost to UNESCO while ensuring deeper local investment and project viability.

8. Sustainability and Exit Strategy – Expanded

  • Institutionalization Agreement: A primary exit activity will be the formal signing of a Memorandum of Understanding (MoU) between HADI and the District Education Office (DEO), Rajanpur, outlining the DEO’s commitment to absorbing the 20 Master Trainers into its regular teacher training roster and allocating annual funds for continuing this model.

  • Resource Handover: All intellectual property—the training manuals, the ‘Rajanpur Heritage-ESD Integration Guidebook,’ and the ‘Digital Sandbox’—will be licensed under Creative Commons and formally handed over to the DEO and UNESCO for open-access use and scaling.

  • Community Champions: The youth clubs and identified “Heritage Champions” among teachers and community elders will form an ESD Advocacy Network, which HADI will continue to support through its ongoing community programs, ensuring the agenda remains alive.

9. Partnerships and Letters of Commitment
The success of this integrated approach hinges on verified partnerships. This proposal is strengthened by the attached Letters of Commitment from:

  1. District Education Officer (DEO), Rajanpur: Committing to facilitate teacher participation, provide access to government schools, and explore formal integration of project outputs into district-level teacher training plans.

  2. Rajanpur Cultural & Heritage Society: Committing to facilitate access to local historians, poets, and knowledge holders for curriculum co-development and guest sessions.

  3. Department of Education, [Local University, e.g., Bahauddin Zakariya University, Multan]: Expressing interest in academic oversight, participation in the MEL framework design, and potential research collaboration on the project’s outcomes.

By adopting this enhanced, strategic, and deeply contextualized approach, HADI stands ready to deliver not just a project, but a legacy model for ESD in Pakistan, fully aligned with the visionary goals of UNESCO.

Respectfully submitted,

Syed Abu Barza Muhammad Ali Naqvi
Chief Executive Officer
Human Assistance for Development Initiative (HADI)



HADI PROPOSAL BUDGET
Project: UNESCO Capacity-Building in ESD and GCED, District Rajanpur
Duration: 8 Months (April – November 2026)
Currency: Pakistani Rupees (PKR)


PART 1: BUDGET SUMMARY

Budget CategoryUNESCO Funds Requested (PKR)HADI In-Kind Contribution (PKR)Total Project Value (PKR)% of Total
A. Personnel3,400,0001,200,0004,600,00035.4%
B. Training & Workshops2,850,000150,0003,000,00023.1%
C. Resource Development1,200,00050,0001,250,0009.6%
D. Youth Engagement & Community Outreach1,100,000100,0001,200,0009.2%
E. Monitoring, Evaluation & Learning (MEL)750,00050,000800,0006.2%
F. Travel, Transport & Logistics1,100,000100,0001,200,0009.2%
G. Administrative & Operational Support600,000300,000900,0006.9%
H. Contingency (5%)275,0000275,0002.1%
I. Direct Project Cost (A-H)11,275,0001,950,00013,225,000101.7%
J. Bank Charges (1%)112,7500112,7500.9%
K. Withholding Tax (As per Govt. Rate)(To be calculated at source)0(To be calculated)-
L. GRAND TOTAL11,387,7501,950,00013,337,750102.6%

Total UNESCO Funds Requested: PKR 11,387,750 (Approx. USD 40,800*)
Total HADI In-Kind Contribution: PKR 1,950,000 (Approx. USD 7,000*)
Total Project Value: PKR 13,337,750 (Approx. USD 47,800)
_Conversion for reference only: 1 USD ≈ PKR 279_


PART 2: DETAILED BUDGET & JUSTIFICATION

A. PERSONNEL (PKR 4,600,000)

These costs cover professional staff dedicated full-time or part-time to the project. HADI’s in-kind contribution reflects the partial time of senior staff already on payroll.

Position / RoleTimeUNESCO Funds (PKR)HADI In-Kind (PKR)Justification
Project ManagerFull-time, 8 months960,000480,000Overall leadership, coordination, reporting, and stakeholder management. Essential for quality and timely delivery. HADI contributes 50% of time from existing senior manager.
Education Specialist (ESD/GCED)75%, 8 months720,000240,000Lead technical expert for curriculum development, training delivery, and pedagogical quality assurance. Requires advanced degree and proven experience.
Cultural Heritage & Community Liaison OfficerFull-time, 8 months800,0000Critical for unique project component. Dedicated role to map heritage assets, engage knowledge holders (poets, elders), and ensure authentic, respectful integration into curriculum.
Master Trainers (20 persons)10 days each for ToT & co-facilitation600,000480,000Honoraria for 20 selected headteachers/senior teachers. They are the cornerstone of the cascading model and future sustainability. HADI covers 40% as community investment.
Field Coordinators (2 persons)Full-time, 8 months320,0000For day-to-day field implementation, school visits, mentor support, and logistics in Rajanpur/Jampur tehsils.
Finance & Admin Officer30%, 8 months0300,000Financial management, procurement, and compliance. Fully covered as HADI in-kind support from existing staff.
Sub-Total A
3,400,0001,500,000Total: 4,900,000

B. TRAINING & WORKSHOPS (PKR 3,000,000)

*Costs for conducting all residential and non-residential training workshops for 130 participants.*

ActivityDetailsUNESCO Funds (PKR)HADI In-Kind (PKR)Justification
ToT Workshop (20 pax)5-day residential, venue, materials, meals, accommodation450,0000Intensive training for Master Trainers. Residential necessary for focus and team-building.
Teacher Workshops (110 pax)5 sessions x 22 teachers each. 5-day residential each.1,800,0000Core project activity. Residential is crucial as teachers come from remote villages. Cost covers venue, food, lodging, training materials.
Training Materials & KitsStationery, folders, notebooks, art supplies for 130 participants300,0000Essential for activity-based learning. Each participant receives a kit to use during and after training.
Honoraria for Guest Experts / Knowledge Holders15 sessions with historians, poets, Kissan Council elders300,000150,000Fair compensation for the time and invaluable intellectual contribution of local experts. HADI covers 50% through its community network.
Sub-Total B
2,850,000150,000Total: 3,000,000

C. RESOURCE DEVELOPMENT (PKR 1,250,000)

Costs for research, design, production, and dissemination of project intellectual outputs.

ActivityDetailsUNESCO Funds (PKR)HADI In-Kind (PKR)Justification
Curriculum & Manual DevelopmentResearch, writing, design, and layout of Training Manual & Teacher Guide400,0000Technical cost for developing the core 8-module training curriculum integrating ESD, GCED, and heritage.
'Rajanpur Heritage-ESD Integration Guidebook'Design, printing (500 copies), and digital formatting350,0000Key tangible deliverable. A high-quality, illustrated guide for national dissemination and legacy.
'Digital Sandbox' CreationVideo/audio recording, editing, USB drive procurement (130 units)300,00050,000Innovative low-tech solution for sustainability. Includes recording sessions with elders and training videos. HADI provides equipment and basic editing.
Participant CertificatesDesign and printing for 130 participants50,0000Formal recognition of completion, important for teacher motivation and professional development records.
Sub-Total C
1,100,00050,000Total: 1,150,000

D. YOUTH ENGAGEMENT & COMMUNITY OUTREACH (PKR 1,200,000)

Costs for implementing student activities and linking schools with communities.

ActivityDetailsUNESCO Funds (PKR)HADI In-Kind (PKR)Justification
ESD Youth Club Starter KitsMaterials for 30 school clubs (basic science/gardening tools, art supplies)300,0000Seed funding for club activities to translate learning into action (e.g., school gardens, recycling projects).
"Green Innovators' Fair"District-level event, prizes, logistics, guest invitations400,00050,000Major visibility and motivational activity. Showcases student projects, engages media, and rewards innovation. HADI provides venue and local outreach.
Community Dialogue Sessions10 sessions across tehsils, refreshments, community mobilisation200,00050,000Vital for intergenerational learning, community buy-in, and showcasing teacher/student work.
Small Grants for Student Micro-Projects10 grants of PKR 20,000 for best club project ideas200,0000Catalytic funding to implement student-led solutions (e.g., water filtration model, heritage documentation).
Sub-Total D
1,100,000100,000Total: 1,200,000

E. MONITORING, EVALUATION & LEARNING (MEL) (PKR 800,000)

Costs for tracking progress, measuring impact, and facilitating learning.

ActivityDetailsUNESCO Funds (PKR)HADI In-Kind (PKR)Justification
Baseline & Endline SurveysTool development, data collection (enumerators), analysis & report300,0000Essential for evidence-based impact measurement. Requires professional data collection in remote areas.
Classroom Observation & Mentoring VisitsTravel costs for MEL team and master trainers for school visits250,00050,000Direct assessment of teaching practice change. HADI covers fuel costs for its vehicles.
Quarterly Learning Review WorkshopsVenue, materials, participant travel for adaptive management meetings150,0000Built-in mechanism for reflection and course-correction, ensuring efficiency.
Final Project Documentation & ReportingImpact video, final report design, translation, dissemination50,0000Professional documentation of results for UNESCO and wider audiences.
Sub-Total E
750,00050,000Total: 800,000

F. TRAVEL, TRANSPORT & LOGISTICS (PKR 1,200,000)

ActivityDetailsUNESCO Funds (PKR)HADI In-Kind (PKR)Justification
Staff Field TravelFuel, maintenance, and driver costs for project vehicles600,000100,000Extensive travel required across vast, rural Rajanpur district. HADI contributes use of one vehicle.
Participant Travel SupportTravel reimbursements for teachers from remote villages500,0000Equity measure to ensure all selected teachers can participate, regardless of distance.
Sub-Total F
1,100,000100,000Total: 1,200,000

G. ADMINISTRATIVE & OPERATIONAL SUPPORT (PKR 900,000)

ActivityDetailsUNESCO Funds (PKR)HADI In-Kind (PKR)Justification
Office Utilities & CommunicationsInternet, utilities, stationery, postage for project office300,000150,000Standard operational costs for 8 months. HADI shares existing office space and covers 50%.
Audit FeesExternal audit of project finances as per UNESCO requirements300,0000Mandatory for accountability and financial transparency.
Bank ChargesTransaction fees for fund transfers (1% of direct costs)112,7500Standard bank fees for processing funds.
Sub-Total G
712,750150,000Total: 862,750

H. CONTINGENCY (5% of Direct Costs A-G) (PKR 275,000)

DescriptionUNESCO Funds (PKR)HADI In-Kind (PKR)Justification
Unforeseen Expenses275,0000Prudent financial management to cover unforeseen price fluctuations, minor scope adjustments, or urgent opportunities (max 5% as per standard practice).
Sub-Total H275,0000Total: 275,000

BUDGET JUSTIFICATION SUMMARY

This budget is realistic, cost-effective, and directly aligned with every activity outlined in the proposal.

  1. Value for Money: The budget prioritizes field-level impact (over 75% for direct program costs: Personnel, Training, Resources, Youth Engagement). Administrative costs are kept lean (6.9%).

  2. HADI's Significant Investment: Our PKR 1.95 million in-kind contribution demonstrates deep commitment and reduces the net cost to UNESCO. It includes senior staff time, existing assets (office, vehicle), and community network mobilization.

  3. Context-Specific Costs: Items like participant travel support and residential workshops are essential for inclusion in this remote geography. The dedicated Heritage Liaison Officer is a critical investment in the project's unique selling proposition.

  4. Sustainability Focus: Costs for the Master Trainer honorariaDigital Sandbox, and Youth Club kits are designed to create resources and capacities that endure beyond the project timeline.

  5. Transparent and Compliant: The budget includes standard provisions for audit fees, bank charges, and a modest contingency, ensuring full compliance with institutional donor requirements.

This budget represents a responsible and strategic investment in building a sustainable model for ESD and GCED in Pakistan, with HADI as a fully invested partner.



Excellent point. To ensure full compliance and competitiveness, here are the final, critical components aligned with UNESCO's specific requirements and policies. Integrate these into your proposal package.


1. Mandatory Administrative & Policy Sections

Create a dedicated section titled "Compliance with UNESCO Requirements" after the Budget Justification.

Content to add:

a) Code of Conduct and Safeguarding:
"HADI strictly adheres to the highest ethical standards. We have a zero-tolerance policy for fraud, corruption, sexual exploitation and abuse (SEA), and harassment. Our organizational Code of ConductChild Protection Policy, and Prevention of Sexual Exploitation and Abuse (PSEA) Policy are in place and will be expressly communicated to all staff, consultants, and beneficiaries involved in this project. All project personnel will undergo mandatory safeguarding training prior to engagement. HADI is fully committed to upholding UNESCO's values and principles throughout the project lifecycle."

b) Environmental and Social Management (ESMF):
"HADI commits to conducting all project activities in an environmentally and socially responsible manner. A rapid Environmental and Social Screening will be conducted at inception to identify potential risks (e.g., waste generation from workshops, impact on heritage sites during visits). Mitigation measures, such as ensuring digital distribution of materials where possible, using eco-friendly training supplies, and obtaining prior informed consent for community engagement, will be integrated into the work plan. HADI will comply with UNESCO's Environmental and Social Management Framework (ESMF) requirements."

c) Gender Equality and Inclusion:
"This project is designed with a strong gender lens. We will ensure at least 50% participation of female teachers by offering separate female training batches with female trainers and facilitators, and by providing safe transport and accommodation. The curriculum will include modules addressing gender stereotypes and promoting girls' education. All materials will use gender-sensitive language and imagery. We will actively recruit and involve women as knowledge holders (e.g., female artisans, storytellers)."

d) Visibility and Branding:
"HADI will comply fully with UNESCO's Visibility and Branding Guidelines. All public-facing materials, publications, training manuals, event backdrops, and the final project report will prominently display the UNESCO logo alongside HADI's, with appropriate acknowledgments of UNESCO's financial support. We will seek prior written approval from UNESCO for all branded materials."

e) Insurance and Liability:
"HADI maintains comprehensive Third-Party Liability Insurance and Workmen's Compensation/Employer's Liability Insurance as required by Pakistani law. Certificates of insurance can be provided upon contract signing."


2. Required Attachments Checklist

Ensure your final submission email explicitly lists these attachments. Many proposals are rejected for incomplete submission packages.

Email Text to add:
"Pursuant to the Solicitation Documents, please find our complete proposal submission attached, comprising the following:

  1. Technical Proposal (Including Executive Summary, Detailed Proposal, Work Plan/Gantt Chart, MEL Framework)

  2. Financial Proposal (Detailed Budget with Justification in PKR)

  3. Organizational Profile:

    • a) Certificate of Registration (1972) & Latest Renewal.*

    • b) Organizational Chart.*

    • c) Audited Financial Statements for the last two (2) fiscal years (FY 2023-24 & 2024-25).*

    • d) CVs of Key Proposed Personnel (Project Manager, Education Specialist, MEL Officer).*

  4. Mandatory Policies: Copies of HADI's (a) Code of Conduct, (b) Child Protection/Safeguarding Policy, (c) Anti-Fraud/Corruption Policy.

  5. Proof of Partnerships: Letters of Commitment/Support from the District Education Office (Rajanpur), Rajanpur Cultural & Heritage Society, and [Academic Partner].

  6. Declaration of Integrity: Signed statement confirming the proposal is genuine, non-collusive, and that HADI is not in any situation that could give rise to a conflict of interest.

We confirm our understanding and acceptance of the terms and conditions outlined in the Solicitation Documents."


3. Key UNESCO-Themed Integration for Narrative Strengthening

Weave these specific concepts deeper into your methodology and objectives sections:

  • Link to UNESCO Networks: "The project will seek to connect the established Master Trainers' network with UNESCO's Associated Schools Project Network (ASPnet) in Pakistan, exploring opportunities for cross-learning and national-level advocacy."

  • Reference Global Frameworks: "The GCED component is explicitly designed to foster the cognitive, socio-emotional, and behavioral domains of learning as defined by UNESCO, moving from knowledge to empathy and active citizenship."

  • Cultural Heritage Convention: "The integration of intangible cultural heritage directly supports the objectives of the 2003 UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage, by documenting and revitalizing Seraiki oral traditions through the education system."


4. Final Submission Email Draft (Critical)

The submission email itself must be flawless and reference all key points.

Subject: TECHNICAL AND FINANCIAL PROPOSAL - [Your Proposal Reference Number if any] - ESD/GCED Capacity-Building, Pakistan

Dear UNESCO Procurement Committee,

Please accept herewith the Technical and Financial Proposal from the Human Assistance for Development Initiative (HADI) in response to the Solicitation for a Capacity-Building Program in Education for Sustainable Development (ESD) and Global Citizenship Education (GCED) in Pakistan.

HADI, with over five decades of experience in Rajanpur, proposes a transformative project to empower 130 educators as agents of change, uniquely integrating local cultural heritage and indigenous knowledge with ESD/GCED principles. Our proposal is fully aligned with UNESCO's global mandate, SDG 4.7, and incorporates rigorous safeguarding, gender equality, and environmental management frameworks.

The complete submission, compliant with all requirements stated in the Solicitation Documents, is attached to this email in PDF format.

We are available for any clarification and look forward to the possibility of partnering with UNESCO to advance the futures of education in Pakistan.

Sincerely,

Syed Abu Barza Muhammad Ali Naqvi
Chief Executive Officer
Human Assistance for Development Initiative (HADI)
ceo@hadi.asia | Phone: +92 300 6105747


5. Critical Final Checks Before Submission:

  1. Page Limits: If UNESCO specified a page limit (e.g., "Technical Proposal not to exceed 25 pages"), ensure you are within it. The Executive Summary is usually excluded from this count, but confirm.

  2. File Naming Convention: If UNESCO provided a file naming rule (e.g., HADI_TechProposal_ESDGCED.pdf), follow it precisely. If not, use a clear format: HADI_UNESCO_ESD-Proposal_Technical.pdf and HADI_UNESCO_ESD-Proposal_Financial.pdf.

  3. Single Email vs. Multiple Emails: The RFP likely states "submit all documents in a single email." Do not send multiple emails unless instructed.

  4. Time of Submission: Submit at least 2-3 hours BEFORE the 15:00 HRS (Islamabad time) deadline on Feb 27, 2026. Server delays or last-minute technical issues are common.

  5. Read the Fine Print in Solicitation Documents: Double-check for any unique requirement you may have missed, such as a specific form to fill, a validity period for the proposal, or a requirement to list sub-contractors.

By adding these final layers of policy compliance, administrative rigor, and strategic alignment, your proposal transcends from being a strong project idea to a fully compliant, low-risk, and high-impact partnership opportunity for UNESCO. This meticulous attention to detail is what separates winning proposals from the rest.


















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